Where To Go Next? The Top 10 Emerging Destinations For 2025
If you're looking to get ahead of the travel curve, we've compiled a list of the top emerging destinations that promise to deliver unforgettable memories. From hidden gems to up-and-coming hotspots, here’s where you should consider traveling next.
1. Tbilisi, Georgia: The Next Cultural Capital
Tbilisi, the capital of Georgia, is rapidly becoming one of Europe’s must-visit cities. With its rich history, eclectic architecture, and vibrant arts scene, Tbilisi offers a mix of old-world charm and modern sophistication. Wander through the narrow streets of the Old Town, explore ancient fortresses, and enjoy the thriving café culture. Plus, the local food and wine are simply to die for. Georgia is also known for its stunning landscapes, so consider a day trip to the nearby Caucasus Mountains.
Accommodation: Stamba Hotel - A boutique hotel housed in a former Soviet-era publishing house, offering a blend of retro and contemporary design.
2. Salento, Colombia: Coffee and Culture in the Andes
Salento is a charming town nestled in Colombia’s Coffee Triangle, known for its colorful buildings, lush landscapes, and, of course, world-class coffee. In 2024, Salento is poised to gain international recognition as more travelers seek authentic experiences in less-touristed areas. Hike through the Cocora Valley to see the towering wax palms, visit coffee farms to learn about the cultivation process, and immerse yourself in the vibrant local culture.
Accommodation: Hotel Salento Real – A charming hotel with traditional Colombian architecture and modern comforts.
3. Sapporo, Japan: Beyond the Neon Lights
While Tokyo and Kyoto often steal the spotlight, Sapporo is emerging as Japan’s next big destination. Located on the northern island of Hokkaido, Sapporo is famous for its winter festivals, hot springs, and incredible seafood. Visit in February for the Sapporo Snow Festival, where intricate ice sculptures transform the city into a winter wonderland. Sapporo also offers year-round attractions, including beautiful parks, historical sites, and a burgeoning craft beer scene.
Accommodation: Cross Hotel Sapporo – A modern hotel with minimalist design and stunning views of the city.
4. Lecce, Italy: The Baroque Beauty of the South
Dubbed the "Florence of the South," Lecce is a stunning Baroque city in the Puglia region of Italy. Known for its intricate architecture, vibrant piazzas, and delicious cuisine, Lecce is the perfect destination for travelers seeking a blend of history, culture, and relaxation. The city’s golden-hued buildings glow under the southern Italian sun, and the nearby Adriatic coastline offers pristine beaches and crystal-clear waters. As more travelers look beyond Italy’s well-trodden paths, Lecce is set to shine in 2024 and beyond.
Accommodation: Patria Palace Hotel – A luxury hotel located in a restored 18th-century palace, offering elegance and proximity to Lecce’s Baroque sights.
5. Essaouira, Morocco: Coastal Charm Meets Bohemian Vibes
Essaouira, a coastal city in Morocco, is gaining popularity as a laid-back alternative to bustling Marrakech. Known for its relaxed atmosphere, beautiful beaches, and thriving arts scene, Essaouira offers a unique blend of Moroccan culture and coastal charm. Stroll through the UNESCO-listed medina, enjoy fresh seafood at the local markets, and experience the city’s vibrant music festivals. Whether you’re a surfer, a history buff, or an art lover, Essaouira has something for everyone.
Accommodation: Heure Bleue Palais – A luxurious riad combining Moroccan tradition with modern comfort, featuring a rooftop pool and stunning views of the medina.
6. Oaxaca, Mexico: A Feast for the Senses
Oaxaca is quickly becoming one of Mexico’s most sought-after destinations, thanks to its rich cultural heritage, vibrant festivals, and incredible food scene. Known as the culinary heart of Mexico, Oaxaca offers travelers a chance to indulge in traditional dishes like mole, tlayudas, and mezcal. The city is also famous for its colorful Day of the Dead celebrations, which draw visitors from around the world. With its lively markets, stunning architecture, and warm hospitality, Oaxaca is a feast for the senses in every way.
Accommodation: Hotel Azul – A boutique hotel in the heart of Oaxaca, blending contemporary design with traditional Mexican art.
7. Luang Prabang, Laos: Serenity in Southeast Asia
Tucked away in the mountains of northern Laos, Luang Prabang is a serene escape from the hustle and bustle of more touristy Southeast Asian destinations. This UNESCO World Heritage site is known for its well-preserved temples, French colonial architecture, and tranquil riverside setting. Rise early to witness the morning alms-giving ceremony, explore the lush waterfalls and caves nearby, and savor the town’s peaceful ambiance. Luang Prabang’s unique blend of spirituality and natural beauty makes it an ideal spot for mindful travelers.
Accommodation: Amantaka – A luxury resort offering serene surroundings in a restored colonial building near the town center.
8. Batumi, Georgia: A Seaside Renaissance
Georgia makes another appearance on our list with Batumi, a coastal city on the Black Sea that’s undergoing a renaissance. Known for its modern architecture, palm-lined boulevards, and vibrant nightlife, Batumi is a dynamic blend of old and new. The city’s botanical garden, beachfront promenade, and eclectic dining scene make it a great destination for those seeking both relaxation and excitement. As Batumi continues to develop, it’s quickly becoming one of the region’s top destinations.
Accommodation: Radisson Blu Hotel – A modern hotel offering panoramic views of the Black Sea, with excellent amenities and service.
9. Kaş, Turkey: The Underrated Gem of the Turquoise Coast
Kaş is a small town on Turkey’s stunning Turquoise Coast, known for its clear blue waters, ancient ruins, and laid-back atmosphere. Unlike the more crowded spots like Bodrum and Antalya, Kaş offers a more intimate experience with its charming streets, boutique hotels, and hidden beaches. Whether you’re interested in diving, hiking, or simply soaking up the sun, Kaş is the perfect spot for an off-the-beaten-path adventure in 2025.
Accommodation: Hideaway Hotel – A charming boutique hotel offering panoramic views of the Mediterranean Sea and a friendly, laid-back atmosphere.
10. Belgrade, Serbia: Europe’s New Cultural Hub
Belgrade, the capital of Serbia, is emerging as a cultural hub in Eastern Europe. Known for its lively nightlife, rich history, and eclectic architecture, Belgrade offers something for every type of traveler. Explore the city’s historic fortresses, enjoy the thriving café culture, and experience the dynamic art and music scenes. With its affordable prices and welcoming atmosphere, Belgrade is set to become one of Europe’s top city destinations in the coming years.
Accommodation: Square Nine Hotel – A luxury boutique hotel in the heart of Belgrade, offering modern amenities and a sophisticated ambiance.
As you plan your travels for next year, consider these emerging destinations that offer unique experiences, cultural richness, and the promise of unforgettable adventures. Whether you’re seeking the tranquility of nature, the vibrancy of city life, or the charm of coastal retreats, these places are ready to welcome you with open arms.
When you’re ready to start planning, let us help you craft the perfect itinerary. Contact us today to start planning your next great adventure!
